Display Search Reveals Drop in 3DTV Momentum
Friday, December 30th, 2011
Display Search recently released a survey measuring the percentage of 3DTVs that were bought compared to the overall HDTV sales. The results show that 3DTV penetration has grown in every corner of the world except for North America. In the 3rd quarter of 2011, North America showed a drop in 3DTV penetration, while the rest of the world showed continued growth. Right now it is unknown why the drop in growth, but it could be any number of factors from increased prices, lack of content or uncomfortable eyewear. â€We were surprised to find that 3D appears to be a far more popular feature in China than North America, and the penetration rate was two times higher in the last quarter,†said Paul Gray, Director of TV Electronics Research, NPD DisplaySearch. “Our report also indicates that North American and Japanese 3D penetration is lower than the Middle East.â€
[via 3D Display Info]







