Panasonic is a worldwide leader in development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Today, the company was proud to announce the opening of their new Blu-ray 3D Advanced Authoring Center. The facility was originally designed for standard Blu-ray content, but the company upgraded it to include 3D as well. The center will allow studios and filmmakers Blu-ray 3D image processing, interactive programming, as well as authoring and disc certification services. “Given Panasonic Hollywood Laboratory’s vast experience with HD image processing, we are confident that we lead the industry with MPEG-4 MVC (Multiview Video Coding) 3D image compression technology,” said Jeannine Patton, Vice President & General Manager of the Advanced Authoring Center. “This laboratory, located as we are in the world’s entertainment capital, is proud to offer the filmmaking community the industry’s first complete, end-to-end Blu-ray 3D™ encoding and authoring facility. Blu-ray 3Dis an exciting new space for the home entertainment industry and our early research and collaboration was extremely helpful in determining what will provide the most compelling experience and optimum performance when designing for Blu-ray 3D.”

[via Panasonic]

This entry was posted on Monday, February 1st, 2010 at 5:51 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.