Last month, DirecTV announced the launch of their new satellite that will broadcast one of the world’s first 3D channels. Today, Discovery, Imax and Sony have teamed up to announce a joint venture to create their own 3D TV channel. The channel is not expected to officially launch until June 2011, but it will be displaying 3D programming 24/7 when it does. Sony Corporation chairman Howard Stringer said, “It is clear to us that consumers will always migrate to a better and richer entertainment experience, and together we are determined to be the leader in providing that around the world.”

[via New York Times]

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